'Mrs Brown's Boys, D'Movie' beats 'Rise of the Planet of the Apes' as highest performing box office smash of the year
Mrs Brown's Boys has emerged as the hit of the summer in Irish cinemas.
New figures confirm that Brendan O'Carroll's flick is not only the hit of the summer, but the highest performing box office smash this year to date.
"Its distributor, Universal, expected Mrs Brown's Boys D'Movie to do well but I think they were even take aback by the phenomenon it has become," said Niall Murphy, who is Managing Editor of Scannain, the Irish film blog.
The Irish Film Board has listed the highest grossing films of the year so far, which shows that Dawn of the Planet of the Apes was the second most popular film with Irish audiences this summer, bringing in €243,430,803 to date globally.
"It has received much better reviews than Mrs Brown and certainly appears to have benefited from word of mouth, it also brought more in at the box office than its previous instalment, Rise of the Planet of the Apes," said Mr Murphy.
Other releases that have performed well this summer in a season which is usually the preserve of action-hero flicks, include American comedy 22 Jump Street and British production The Inbetweeners 2.
Unsurprisingly, children's films were one of the strongest performing genres.
"It has been a huge year for animation in general with two or three animated films appearing in the top 10 every week."
In terms of flops this year, Mr Murphy highlighted how unreceptive Irish audiences where to superhero offering Captain America: The Winter Soldier, which was a smash in the States but only just made it into the Irish top 20 at 18.
The science-fiction film Edge of Tomorrow, which was released at the end May, under-performed, suggesting that outside of the Mission Impossible franchise, Tom Cruise's name does not have the same draw it once had.
"Seth McFarlane's A Million Ways To Die In The West also under-performed when you consider how well his directorial project Ted did, and June's Transformers 4 did not make nearly as much as the first three instalments," he added.