Mrs Brown puts our box office in black as US audiences fall
Published 25/07/2014 | 02:30
The success of Brendan O'Carroll's 'Mrs Brown's Boys D'Movie' has sent Irish box office figures soaring.
However, ticket sales are making for very different reading on either side of the Atlantic this summer.
As Irish cinemas enjoy a rise in ticket sales thanks to followers of Agnes Brown taking a record breaking €1.02m on its opening weekend, the US is set for its worst year on year decline in three decades.
Experts estimate the final take in America is expected to finish 15pc to 20pc down on last year when the season closes in six weeks' time.
But the success of comedies 'Mrs Brown's Boys' and '22 Jump Street' left the Irish scene looking far healthier with summer figures up 3.8pc on last year.
The total for the year is also looking good with attendance figures up 2.6pc on last year.
Rentrak EDI, the company that gathers box office figures worldwide, said the strong Irish showing should continue through the rest of the year as a lot of big titles were held back to avoid clashing with the FIFA World Cup.
David Burke, general manager at Universal Pictures, said he was "thrilled" with the success of O'Carroll's comedy and added that the Irish cinema industry is in an extremely healthy place.
"People are proving time and time again that they want to go to the cinema. They want to have a premium viewing experience," he said.
"The best way to watch a movie is still to see it on a large screen and I think in Ireland that resonates more than in other countries."
Mr Burke said that comedies always tend to perform well in Ireland and he anticipates that 'Mrs Brown' will eventually become the biggest grossing Irish film of all time, overtaking 'The Guard'.
BEST AT THE BOX OFFICE 2014
Lego Movie €3,398,038
Mrs Brown's Boys D'Movie €3,260,752
Wolf of Wall Street €2,334,058
22 Jump Street €2,038,628
X-Men Days of Future Past €1,892,578
Bad Neighbours €1,853,154
12 Years a Slave €1,806,934
Amazing Spider-Man 2 €1,754,953
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