Monday 26 September 2016

Force not so strong as 'Star Wars' interest fades

Nick Bramhill

Published 13/02/2016 | 07:00

Star Wars’ Kylo Ren (Adam Driver) with Stormtroopers
Star Wars’ Kylo Ren (Adam Driver) with Stormtroopers

The force has faded from the 'Star Wars' juggernaut, as experts revise earlier predictions and concede the smash-hit Disney movie is now unlikely to top €7m in Ireland.

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'Star Wars: The Force Awakens' had been tipped to overtake James Cameron's 2009 blockbuster 'Avatar', which made a record-breaking €8,702,770 in Irish cinemas.

But movie analysts have now predicted the smash-hit picture - which had the highest-ever weekend opening in Ireland and which has gone on to make €6,714,270 in cinemas here since its December 17 release - will remain in third place in the all-time Irish blockbusters chart behind 'Avatar' and 'Titanic', also directed by Cameron, which pulled in €8,253,298.

Experts have noted that cinemas across the country have started to slash the number of daily screenings of the JJ Abrams-directed space epic, as both the hype around the movie and demand from cinema-goers increasingly peters out.

Eoin Wrixon, general manager with movie advertising specialists Wide Eye Media, said: "It seems James Cameron is unsinkable with the Irish public, as it looks like his two biggest blockbusters will remain in first and second place in our 'Top Movies Of All-Time' chart."

Globally, 'The Force Awakens' - which is Episode VII in the franchise - has become the third film to hit the $2bn mark, after 'Titanic' and 'Avatar'.

Irish Independent

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