Force not so strong as 'Star Wars' interest fades
Published 13/02/2016 | 07:00
The force has faded from the 'Star Wars' juggernaut, as experts revise earlier predictions and concede the smash-hit Disney movie is now unlikely to top €7m in Ireland.
'Star Wars: The Force Awakens' had been tipped to overtake James Cameron's 2009 blockbuster 'Avatar', which made a record-breaking €8,702,770 in Irish cinemas.
But movie analysts have now predicted the smash-hit picture - which had the highest-ever weekend opening in Ireland and which has gone on to make €6,714,270 in cinemas here since its December 17 release - will remain in third place in the all-time Irish blockbusters chart behind 'Avatar' and 'Titanic', also directed by Cameron, which pulled in €8,253,298.
Experts have noted that cinemas across the country have started to slash the number of daily screenings of the JJ Abrams-directed space epic, as both the hype around the movie and demand from cinema-goers increasingly peters out.
Eoin Wrixon, general manager with movie advertising specialists Wide Eye Media, said: "It seems James Cameron is unsinkable with the Irish public, as it looks like his two biggest blockbusters will remain in first and second place in our 'Top Movies Of All-Time' chart."
Globally, 'The Force Awakens' - which is Episode VII in the franchise - has become the third film to hit the $2bn mark, after 'Titanic' and 'Avatar'.