Tuesday 26 September 2017

Fifty Shades of Grey beats Mrs Brown's Boys opening weekend at Irish box office

Aoife Kelly

Aoife Kelly

The big screen adaptation of EL James' best-selling erotic novel Fifty Shades of Grey has beaten the impressive opening weekend for Mrs Brown's Boys at the Irish box office.

In Ireland, the film bagged €917,548 in the Republic and €423,709 in Northern Ireland, totalling €1,341,257 and beating the massive opening weekend for Mrs Brown's Boys of €1.02m in June last year.

Mrs Brown saw the biggest opening ever for an Irish film.

Fifty Shades, which stars Jamie Dornan and Dakota Johnson as lovers who clash over his love of BDSM, is the highest opener of 2015, beating Taken 3 (€712,061) and American Sniper (€481,322).

It is also the biggest 18 Cert opening of all time, beating Hannibal (€889,222) to second place, and the biggest Universal opening of all time, trouncing the figure achieved by Ted (€1.11m).

It is the 10th biggest all time opening after Harry Potter & The Deathly Hallows: Part 2 (€2.05m), The Dark Knight Rises(€2.02m),The Simpsons (€1.97m), Shrek the Third (€1.81m, Quantum of Solace (€1.75m), Shrek 2 (€1.68m),  Skyfall (€1.6m), The Dark Knight (€1.45m), Harry Potter & The Philosopher's Stone (€1.37m).

The combined gross for the UK and Ireland is £14.3m (€19.2m) in its opening weekend.

The erotic romance has also broken box office records in both the US and UK.

In the US the film bagged the biggest ever Presidents Day/Valentine's opening weekend ever, grossing $81.7m (€71.6m)compared to the previous record holder, Valentine's Day, at $56.3m (€49.3m).

In the UK the film had the biggest opening night for a film with an 18 cert, taking £4.6m (€6.2m).

On Valentine's Day itself it was Universal's highest-grossing day ever at the international box office, knocking Fast & Furious 6 off the top spot.

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