Sunday 24 September 2017

50 Shades of Grey Irish box office sales slip to half Valentine's opening on second weekend of release

Fifty Shades of Grey
Fifty Shades of Grey
Aoife Kelly

Aoife Kelly

On its second weekend of release Fifty Shades of Grey's box office sales slipped to more than half of the opening weekend's €1.3m.

Over the three days of the erotic drama's opening weekend around Valentine's Day, it bagged €917,548 in the Republic and €423,709 in Northern Ireland, totalling €1,341,257.

This weekend, however, the film grossed less than half that figure at €579,382.  However, it was still the biggest-selling film in Ireland this weekend.

The pattern follows that of other countries which saw opening weekend figures inflated due to intense hype and a Valentine's weekend release.

In the US the film remains at number one despite a 73% drop at the US box office, going from $85.1 million to $23.2m.  Despite the drop it has still earned $130.1m in the US and $410m worldwide in just ten days.

The cumulative all-Ireland total now stands at €2,802,398 which places it in the number 5 position in the Top 10 ‘18’ certs of all time here.

1.       American Beauty - €3,934,333

2.       Hannibal - €3,317,156

3.       Gangs of New York - €2,921,247

4.       The Wolf of Wall Street - €2,861,494

5.       FIFTY SHADES OF GREY - € 2,802,398

6.       Scary Movie - €2,714,706

7.       Seven - €2,468,511

8.       Snatch -  €2,189,209

9.       The Girl with the Dragon Tattoo (2011) - € 1,783,115

10.      Django Unchained - €1,759,503

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