Jeff Bridges' voice removed from ad
Published 02/03/2010 | 14:54
Jeff Bridges voice has been removed from an advert due to air during Sunday night's broadcast of the Academy Awards in the US.
Hyundai has pulled the actor's voice from its ad's airing because of a rule limiting the use of nominees in Oscars adverts.
Bridges, who is tipped to win the best actor award for his role in Crazy Heart, has voiced ads for the Korean carmaker since 2007.
The stars replacing Bridges on Sunday on the ABC broadcast will be Catherine Keener, Kim Basinger, David Duchovny, Richard Dreyfuss, Michael Madsen, Mandy Patinkin and Martin Sheen.
Hyundai spent two weeks testing new voiceovers after deciding it was too hard to separate its ads during the show to satisfy Academy rules.
Joel Ewanick, marketing vice president for Hyundai's American arm, said the new voices will bring variety.
But Ewanick added in a statement: "We'll be happy to return to our normal casting after the show."
Oscars night is the year's biggest for movies - and the second-biggest for US advertisers after the Super Bowl.
A 30-second ad during the awards show typically sells for about 1.7 million dollars, according to Kantar Media. By comparison, a 30-second slot during the Super Bowl costs about 3 million.