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Friday 9 December 2016

Avatar sets Blu-ray sales record

Published 26/04/2010 | 07:07

Stephen Lang at the exclusive launch of Avatar on DVD at HMV
Stephen Lang at the exclusive launch of Avatar on DVD at HMV

Avatar maintained its popularity in the move from box office to home video, with sales of 6.7 million DVDs and Blu-ray discs in the first four days.

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Twentieth Century Fox announced that James Cameron's sci-fi epic sold 2.7 million Blu-rays and four million DVDs since April 22.

The combined US sales brought in 130 million US dollars.

The studio said Avatar became the fastest-selling Blu-ray of all time.

No announcement was made regarding a 3-D DVD release, but a Fox spokesman said one can be expected in the future.

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