Saturday 29 November 2014

Mario cashes in €400k 'Miriam Factor'

Ken Sweeney Entertainment Editor

Published 11/01/2014 | 10:40

Mario Rosenstock as Miriam O'Callaghan
Mario Rosenstock as Miriam O'Callaghan

FANS have 'gifted' Mario Rosenstock a bucket of cash after snapping up 10,000 tickets to his upcoming national tour.

The €400,000 spent on tickets is set to sky-rocket after additional dates were added to the 'Gift Grub Live 3' shows.

Promoters credit an RTE special by the Gift Grub star -- which pulled more than 300,000 to the home station on Christmas Eve -- with Mario's success at the box office.

The 42-year-old, however, himself joked it was the 'Miriam factor' which drew his huge audience, as he impersonated Prime Time's Miriam O'Callaghan on links during the 'Saturday Night Live' type special filmed in The Helix.

"I'm reading Miriam wants to cut back on her TV, please don't," Mario joked to the Herald. "The people of Ireland love you Miriam and your such a big part of my show."

His send-ups of the Prime Time host have included a sketch with three Miriams, as she was on RTE TV and radio so much and a team of Miriams doing synchronised swimming.

APPRECIATION

In appreciation, Mario said she plans to invite her to his string of dates in Dublin's Olympia in April and May.

"The last time Miriam turned up at one of my shows, she got a standing ovation," he said.

"I don't mind standing in the shadows again for at least one show. I'd like her to do more TV not less, taking over The Champions League when Bill O'Herlihy retires and doing the weather when Jean Byrne is busy," he joked.

Miriam, meanwhile, has continued to maintain that she is happy with being constantly sent up by the comic

"I love all Mario's skits especially the one where there are three of me," Miriam told the Herald.

But she revealed that she no longer uses the word 'genuinely' since the Gift Grub mimic turned it into her catchphrase.

"I can't use 'genuinely' any more. I stop myself from using the word if my brain goes to say it. I would say 'sincerely' now," the mother-of-eight said.

And she admits she can't watch Mario's TV Show with her kids as her daughter Ali (7) can't tell them apart.

Tickets for Gift Grub Live 3 are available from Ticketmaster from €35.

ksweeney@herald.ie

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