Monday 25 September 2017

Justin Bieber's 'Believe' opens up to disappointing box office results

Aishling Phelan

Pop star Justin Bieber’s new concert film has disappointed at the US box office, earning just a tenth of what his first film made in 2011.

The movie flop comes straight after the singer announced on Twitter that he would be retiring from music.

Early figures show the music film failed to make it into the top 10, residing in 14th place.

The film is expected to gross just $4.5 million in its first five days of release, after earning only $3.1 million in its opening three days.

It has been a fraction as successful as his 2011 silver screen debut, Never Say Never which achieved a North American gross of $73 million after opening to $29.5 million.

It became the most successful concert film in domestic history.

The new film is reported to have cost just $5 million to make and has tanked by raking in almost 10 times less than his first successful film.

Distribution company Open Road Films has said that Believe is only being screened in 1,037 cinemas across the US compared to 3,100 for Never Say Never.

It also had a smaller production budget and marketing budget than the hit movie.

‘‘This weekend is the #BelieveWeekend - let's fill the theatres and show our strength as a family. Love u guys,’’ the star tweeted two days after the film’s release.

His management team has insisted that his Christmas Eve tweet about retiring was a joke and said it was a result of his frustration with the media.

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