GI Joe creator Donald Levine dies aged 86
Published 24/05/2014 | 15:01
Donald Levine, the Hasbro executive credited as the father of GI Joe for developing the world's first action figure, has died at the age of 86.
His wife, Nan Levine, said he died of cancer at Home & Hospice Care in Providence, Rhode Island, on Thursday. The couple were about to celebrate their 60th wedding anniversary.
Mr Levine served in the army in Korea and said he got the idea for the moveable figure as a way to honour veterans.
GI Joe was elected into Toy Hall of Fame in 2004, six years after Barbie was enshrined.
Over the decades, GI Joe has spawned comic books, cartoons, two films starring Channing Tatum, and a GI Joe Collector's Club with an annual convention - GIJoeCon - held in Dallas, Texas, in April.