Monday 24 July 2017

'We reached 300mm people in 24 hours' - Fyre Festival's hilarious pitch presentation has been leaked

Just when you think we've reached peak madness regarding last weekend's Fyre Festival that never was, the pitch presentation is leaked.

And it's hilarious.

The event, which was billed as a luxury festival to rival Coachella, and was promoted by the likes of Bella Hadid and Kendall Jenner, failed spectacularly as performers pulled out and festival goers found themselves stranded in the Bahamas without adequate accommodation, or food.

Having paid up to €100,000 for tickets they were understandably less than impressed and one has even sued the organisers - rapper Ja Rule and Billy McFarland - for $100m.

They have apologised and stated they will refund everyone's cash.  However, they have also offered festival goers the chance to attend next year's event instead of a refund...

They admitted, via their website, that they "simply weren't ready for what happened next, or how big this thing would get."

This is despite the fact that they had, according to Vanity Fair, offered free access to the festival and free flights to the festival to supermodels Kendall Jenner, Emily Ratajkowski, Bella Hadid, Hailey Badlwin and sinter Ashanti in exchange for their promotion.

The pitch presentation refers to its team as  the "Fyre Squad" and allocated six pages to outlining how influential these festival "ambassadors" are on social media.

The presentation also says they expected "100 per cent sell out by March 31" and appears to have been written by someone who doesn't understand how to shorten "million".

It states the brand reached "300mm people in 24 hours" and hit "1.5mm media impressions in 48 hours." Also, the festival would take place on "€8.4mm of market value land".

Their vision is "the exploration of the uncharted inspired by and referencing the five elements of the earth" and they promised to spend the next five years traversing the globe "to find untouched lands and convert them into unparallelled experiences.

"Through the purchase of significant land we will utilize the each festival as a major cultural event to bring awareness, visitors and livelihood to that land."

Indeed.

Unfortunately, customs in the Bahamas have the site on lockdown because the organisers did not pay customs duty taxes on items imported for the festival.

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