Monday 27 February 2017

Niagara going green to spread tourism message

Mark Hilliard

THE Empire State Building, the London Eye and Table Mountain have all done it -- and now Niagara Falls is getting in on the act.

The iconic waterfall will join a long list of other famous landmarks to 'go green' to celebrate St Patrick's Day.

The falls, located on the American/Canadian border in upstate New York, will be lit up in an emerald shade for the first time on March 17 as part of a tourism drive.

South Africa's Table Mountain, the Empire State Building in New York, the London Eye, the Burj Al Arab Hotel in Dubai and Auckland's Sky Tower will be among the list of other attractions donning the Irish colours for the day.

Tourism Ireland, which is behind the initiative, has even given a mocked-up impression of what Niagara Falls might look like when bathed in emerald light.

"Our aim is to bring a smile to the world and to convey the message that Ireland continues to offer a warm welcome, fun and spontaneity, alongside fantastic scenery and cultural activities," said chief executive Niall Gibbons.

It is the third year in a row that the mass-marketing 'colouring campaign' has taken place and this year a number of new mystery sights will be added to the list.

It's all part of a Paddy's Day tourism drive to sell the 'Irish brand' abroad, in a year when specially designed promotions will reach 32 cities.

Other, less colourful moves are also being taken to push the message -- Tourism Ireland is to advertise heavily at the Ireland v England Six Nations fixture, which happens to fall on St Patrick's Day; while television adverts will flood screens in France and Germany.

Anyone walking past Times Square in New York will be hit with large-scale adverts on the famous Fox screen; while film clips of Ireland will be aired during NBC's live broadcast of the Big Apple parade.

Irish Independent

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