Complaints over line-up at Electric Picnic won't dampen festival spirits
Listen closely and you can almost hear the rhythmic chant of 'One More Tune' in the distance.
In two weeks time, festival goers will make the annual pilgrimage to Stradbally for Electric Picnic - laden down with pop up tents, dry shampoo, and a hefty supply of wet wipes.
In anticipation, EP organisers announced the final 40 acts yesterday. Bell X1, Walking on Cars, Hermitage Green, and Dublin Gospel Choir will join the likes of Lana Del Rey and New Order.
The announcement was followed by a flurry of excitement on social media. Some picnickers were effusive in their praise, waxing lyrical about the "awesome", "unreal" and "stellar" new acts.
There were a few "I can't even" cries and lots and lots of exclamation marks. But others weren't overly impressed by the prospect of listening to the Trinity Orchestra over the weekend.
Earnest music fans criticised the final line up for its lack of imagination.
While others were disappointed to see perennial festival acts crop up once again.
A few words like "meh" and "weak" floated about online.
Clearly, it's hard to please everyone when it comes to selecting a killer music line up for 55,000 people.
There will always be hyper super fans who will scream and yelp. And there will always be jaded music aficionados who hate the main stream and sell out acts.
Sure the final list of acts may lack a certain 'oomph' but let's have a little perspective - there are over 1,000 artists taking to the stage that September weekend. You're bound to find something you like.
And let's not forget that EP doesn't market itself exclusively as a music festival - it's a music and arts festival, thanks very much.
Where else could you watch Dylan Moran's deadpan delivery before nipping over to help 90s TV legend Don Conroy colour in a giant wall?
Or dance about in a disused swimming pool, eat a taco and finish things off watching the legendary Bananarama sing 1986 hit Venus?
It's a sensory experience. You're not there just to listen to the music, you're there to see and do and taste and (unfortunately if you're near a portaloo) smell.
This is why it attracts such a varied crowd, from teenage girls, to age old rockers and babies wearing noise cancelling head phones. When it comes to EP, it's not really about the music, man.