AFTER nearly a decade of high fashion, histrionics and heels, Britain and Ireland's Next Top Model has come to an end.
Sky Living have decided to axe the modelling show which saw throngs of hopeful waifs battle it out to become a catwalk queen.
"BINTM won't be returning to Sky Living next year," a spokesperson said.
"We'd like to take this opportunity to thank all of the talent who have been involved in the series, with particular thanks to exec producer and host Elle Macpherson and this final season's judges Dannii Minogue and Tyson Beckford."
Several Irish models including Hannah Devane, Susan Loughnane, Holly Carpenter, Jessica Patterson, Lisa Madden and Sarah Kennedy cut their teeth on the show.
And former contestants were all shocked to hear the show wouldn't be returning. "It's a real shame," Hannah Devane told the Herald.
"It had a great following and fans that watch it every year without fail. It was a great opportunity for girls to learn about modelling and a great experience. I had so much fun doing it and am so glad I got to be part of it. I was hoping we would have an Irish girl win it next year -- damn it!"
Sarah Kenn-edy (23) made it to the final this year and was gutted when she heard it won't be returning.
"It was a total surprise," she said. "BINTM changed my life so I'm sad to hear it's going from Sky. But I hope another channel buys the rights. It's such a great platform for girls."
Britain and Ireland's Next Top Model has never matched the success of its sister series in America, which is hosted by Tyra Banks and has been commissioned for 21 seasons. It is thought Sky decided to cancel the show so they could focus more heavily on rival series The Face which is fronted by model Naomi Campbell.
"I suppose with The Face coming out it was bound to happen," former contestant Jess Patterson told the Herald.
"I just didn't think it was going to be cut so soon. I thought it was bound to come back for another year, especially given that Dannii had just come on board. I think it's ended on a high. It's mental that we were the last batch of girls to do it."
Meanwhile, Holly Carpenter says she glad she didn't postpone entering for another year.
"I'm delighted I didn't put it off for another year," she said.