Modern Family star Sofia Vergara found herself in the eye of a controversial Emmy Awards storm after a satirical segment on diversity in television she starred in was accused of being sexist.
The actress, dressed in a form fitting white gown, was placed on a rotating pedestal as Television Arts and Sciences President Bruce Rosenblum used her body as evidence that TV throughout the years has given countless audiences "something to look at".
"Our Academy is more diverse than ever before, both in front of and behind the camera," Rosenblum said, after Vergara accepted his invitation to make like a human kebab and get on the revolving platform.
"Resulting in a greater diversity of storytelling."
"What truly matters," he concluded, "is that we never forget that our success is based on always giving the viewers something compelling to look at."
The gag was quickly accused of objectification, not least by outraged Twitter viewers, who took to the social media site in their droves to complain about the stunt.
Vergara has since responded to the criticism, saying that, if anything, she felt the joke represented "absolutely the opposite" of objectification.
"It means that somebody can be hot and also be funny and make fun of herself," she said.
"I think it’s ridiculous that somebody started this — I know who she was — who has no sense of humour [and should] lighten up a little bit."