Coronation Street stars caught in Twitter scandal
Published 03/07/2013 | 08:45
Some of cast members have been left red-faced after being tricked into promoting fake goods on Twitter by Channel 4's Dispatches programme, which was investigating breaches in advertising standards.
It's no secret that celebrities are constantly being gifted with freebies - whether they're related to beauty, fashion, lifestyle or even holidays. But some members of the Coronation Street cast took it one step further after they were tricked into promoting non-existent products to the public via their Twitter pages.
The Advertising Standards Authority has cracked down on celebrity promotions on Twitter in the last two years and insists on stars highlighting that they have either been paid or received free goods in exchange for the tweet.
As the latest series of Dispatches investigated certain stars' willingness to adhere, they lured younger members of the Coronation Street cast, including Georgia May Foote, Shobna Gulati and Catherine Tyldlesey, to name a few into promoting a made-up skincare line and bracelet.
Show bosses set up a stand for a skincare company 'Puttana Aziendale' (which translates to Corporate Whore in Italian) gifting them with bottles of toner, which comprised of simple tap water, but the actresses were told it contained several vitamins and minerals.
They were also fooled into tweeting about a new luxury bracelet, dubbed the 'Zionate Bracelet', believed to generate "positive energy" which was little more than cheap costume jewellery.
After receiving the gift, Brooke Vincent tweeted to her follwers: “Thank you to @aziendale for my lovely healing anklet!”
ITV are said to be furious with the Channel 4's investigation and a spokesperson has said that they have threatened legal action if producers decide to broadcast the programme.