Tuesday 27 September 2016

Pulses race as shops open early for 'Fifty Shades'

Published 18/06/2015 | 02:30

‘Grey’ is the latest title from EL James, whose ‘Fifty Shades’ trilogy was a publishing phenomenon, shifting more than 125 million copies worldwide
‘Grey’ is the latest title from EL James, whose ‘Fifty Shades’ trilogy was a publishing phenomenon, shifting more than 125 million copies worldwide

Book shops are set to throw open their doors early this morning in anticipation of a run on the latest 'Fifty Shades' book, which hits the shelves worldwide today, writes Breda Heffernan.

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Eason's flagship outlet on O'Connell Street in Dublin will open at 7.30am while its Belfast store will open at 7am as the bookseller prepares for a flood of customers for 'Grey: Fifty Shades of Grey as told by Christian'.

Eason said it has been "inundated" with pre-orders for the title, which has the highest number of pre-orders for any book in the history of Eason. However, the bookseller refused to put a figure on the number of pre-orders.

'Grey' is the latest title from EL James, whose 'Fifty Shades' trilogy was a publishing phenomenon, shifting more than 125 million copies worldwide.

Knowing how to satisfy her loyal audience, the author, whose husband Niall Leonard hails from Newry, Co Down, re-tells her original book but this time from the perspective of billionaire Christian Grey.

Often described as "mummy porn", the first of the trilogy's books has already been turned into a movie, with further films planned.

Irish Independent

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