Cecelia Ahern is getting a makeover. But it's not for herself – it's for her books and where they are positioned in the market.
Cecelia's publishers Harper Collins have announced that they are implementing a redesign for her books and a rebranding of her as one of their most important authors.
The aim is to shift Cecelia out of the younger chicklit market towards the more serious end of popular fiction. Harper Collins UK Publishing Director Lynne Drew said that the rebranding of Cecelia – whose 2004 debut novel 'PS I Love You' has now sold more than a million copies – is based on research with reader groups in Britain and Ireland.
"We've always known that Cecelia was an amazing storyteller whose books had a real quality to touch people's lives," Ms. Drew said.
"What we found was that her readers differentiate between her and other authors who they think of more as frothy, escapist reads."
Ms Drew said that Cecelia's fans saw her as a writer of substance.
"So the challenge for us was to meet the commercial imperatives, where we have someone who sells hundreds of thousands of books for us every year, but with a package and a cover that reflected this sense of meaning that her readers take from her novels."
Her latest novel 'How To Fall in Love', which is coming in the autumn, is about a woman who is trying to stop a man committing suicide.
Ms Drew said that in the past Cecelia, has been written off as young women's fiction.
She added: "I suppose it's reflecting the fact that the market has moved slightly upmarket but also that we wanted her jackets now to suggest a depth and a meaning."