Tinder wasn't enough for this guy - Runner takes clever approach to getting a date
Meet Steve Bergstrom, a single guy from Chicago who garnered a lot of female attention after he used his bare back during a marathon to find love.
Bergstrom wrote his name, relationship status and the message “[like] on Facebook” on his back in permanent marker when h took part in the Chicago Marathon last week.
The newly single 30-year-old marketing professional told Runner’s world that the idea popped into his head while he was preparing for the race.
“I couldn't stop giggling,” he said.
“I wrote message on a sheet of paper and handed it over to my cousin with a big smile on my face.
“She immediately had the kind of ‘initially disgusted but then laughing her ass off’ reaction I was going for.”
The message read: “SINGLE / on Facebook / Steve Bergstrom.”
“It’s basic marketing, to make sure you’re broadcasting your message to the audience that you’re wishing to capture,” Bergstrom said.
“If life is easy when you’re dating an athlete, why not broadcast in this sort of a venue?”
So far, the results have been promising.
The runner has already met up with a fellow marathoner who was spectating with a sign that had a photo of her cat and the message, “MY MOM IS LOOKING FOR A #CATDAD.”
And who says romance is dead.