Scorned wife takes out giant billboard sign to expose cheating husband
Published 23/09/2015 | 18:54
A scorned woman has found a creative way to dump her cheating husband - by announcing it on a huge roadside billboard.
The wife, known only as Lisa, left the giant 15ftx10ft message overnight for husband Paul to see on his drive to work.
It read: "To my cheating husband Paul. You deserve each other. When you get home I won't be there.
"Enjoy your drive to work! Lisa."
The sign went up between 6am and 9am this morning by the side of a major dual carriageway in Sheffield, exposing Lisa's husband's actions to thousands of commuters.
People quickly took to Twitter after seeing the message:
Better than changing your relationship status on Facebook - http://t.co/J0WJYbmPxR— Mark Bradley (@SheffUniJourno) September 23, 2015
Mark Catterall, from advertising agency Kong Media who sold Lisa the advertising space, told The Telegraph that Lisa paid "hundreds of pounds" for her exit sign.
It appeared on a digital message board in what he described as the prime position in the city.
He said: "She just wanted it on during rush hour.
"The Sheffield Parkway is always jammed as it is the main artery in and out of the city in the morning and the client wanted on while her ex-partner was driving to work.
"It is the most recognised billboard location in the city, so I wouldn't like to be the partner scorned by this.
"I think there will be a few calls made this morning to a few Lisas and Pauls."
Lots of people have got in touch about this cheeky sign on Sheffield Parkway this morning! Do you know Paul or Lisa?! pic.twitter.com/BftjGKwScv— BBC Radio Sheffield (@BBCSheffield) September 23, 2015
He added: "It is the first time I've seen a message like this on a digital billboard in the UK. I know it has happened before in the US.
"But she used the flexibility of a digital billboard and I think it was an interesting idea by the lady."