'Please do not go to work in these' - Lidl clarifies hilarious mix-up about 'men's work trousers' in newsletter
Lidl has clarified a typo in its newsletter, which confused 'men's work trousers' with something very different.
The discount supermarket featured its new 'bare necessities' range in its newsletter, labelling women's underwear as 'men's work trousers'.
To avoid any workplace mishaps, the German chain posted a clarification to Twitter on Thursday.
"Dear men of Ireland," reads the post.
Dear men of Ireland,— Lidl Ireland (@lidl_ireland) August 10, 2017
We would like to confirm that this was a typo in our newsletter, please DO NOT go to work in just these.
"We would like to confirm that this was a typo in our newsletter, please DO NOT go to work in just these. Thanks, Lidl."
The message garnered plenty of attention online, with commenters saying that they had already worn the underwear to work.
The team running the Twitter account are taking the mix-up in their stride, responding with memes and GIFs.
"Hello is that the HR Department?" pic.twitter.com/sQc3aE5056— Lidl Ireland (@lidl_ireland) August 10, 2017
Independent.ie Comments Facility
INM has taken the decision to remove the commenting facility on its online platform Independent.ie to minimise the legal risk to our business that arises from Ireland's draconian libel awards system.
We continue to look forward to receiving comments through direct email contact or via social media, some of which may still be featured on the website Independent.ie