Monday 26 September 2016

(NSFW) The #ArchThatBackChallenge refuses to go away

Published 01/10/2015 | 11:10

The fickle world of social media has moved on from the 'Seltering' and 'Thighbrow' phenomenons, with yet another bodycraze.

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The trend started back in August, and is continuing to gain attention on platforms such as Instagram and Vine.

The viral challenge is pretty much self explanatory, with females competing to see how much they can arch their back when sitting, kneeling or standing.

The controversial trend is almost completely confined to young American women, however the associated hashtag '#ArchThatBackChallenge' has been used upwards of half a million times on Twitter alone as people weight in on the matter,

Many images show women contorting their bodies in provocative ways - and people have been quick to trace the trend back to Miley Cyrus' infamous 'twerking' dance move.

Women who took part in the 'challenge' have claimed that other social media users who come across their photo have sent them abuse or hateful messages.

The abuse, they said, is coming mostly from men and can have racial or discriminatory overtones.

"The fact y'all are doing this is disgusting honestly, y'all do anything for follows", one user wrote.

"If you are 22+ doing the #archyourbackchallenge I'm assuming you have 3 kids 3 babydaddies & a car note that's overdue..." another stated.

Other women have also shared their opinion, with most of them denouncing those who take part.

"Men are out there are objectifying you. You're an object to them OK? You're better than that. Get up off the floor and read a book," one angered woman said to those doing the challenge in an online video.

Meanwhile, a rival initiative called '#ShowYourDiploma' kicked off to encourage women to show off their achievements, rather than their bodies.

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