Wednesday 18 October 2017

New Bloomingdales ad sparks outrage for saying 'Spike your best friend's eggnog'

The offensive Bloomingdales ad
The offensive Bloomingdales ad

Sarah-Jane Murphy

"Spike your best friend's eggnog." This is the tag line used by high-end retailer Bloomingdales in their 2015 Christmas advertisement.

The US department store has been on the receiving end of a major backlash in response to the ad which many allege "promotes date rape".

The ad features a well-groomed man, arching his eyebrow as he stares at a woman who seems oblivious to his blatant admiration.

Bloomingdale's has since apologised for the inappropriate advertisement which appeared in a Christmas catalogue. The ad can't be removed from circulation because it's in print.

A spokesperson for the company said:

"In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste.

"Bloomingdale’s sincerely apologises for this error in judgement."

The controversial ad began to circulate on social media yesterday, and the full ad was quickly posted to popular website Imgur.

However some online commentators said the apology wasn’t enough.

Several people suggested Bloomingdale’s donate some of its proceeds from Christmas revenue to an organisation that helps sexual assault victims.

Twitter was flooded with comments about the ad.

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