Tuesday 23 May 2017

'If you're flogging yourself out for a few hundred euros it looks cheap and you won't have longevity' - Pippa O'Connor

Pippa O'Connor pictured at the Connacht Gold Afternoon Tea party, which took place in the Glasshouse and Garden Area of House on Leeson Street, Dublin 2 to celebrate the launch of Connacht Gold's Low Fat Butter #LoveTheTaste campaign.
Pippa O'Connor pictured at the Connacht Gold Afternoon Tea party, which took place in the Glasshouse and Garden Area of House on Leeson Street, Dublin 2 to celebrate the launch of Connacht Gold's Low Fat Butter #LoveTheTaste campaign.
Melanie Finn

Melanie Finn

Pippa O'Connor has described as "complete bull" reports that Irish bloggers are raking in the cash.

The pregnant model (31) is one of Ireland's biggest social media stars, thanks to her hit blog and online popularity.

But she said that she doesn't believe rumours that some social influencers can charge up to €800 for a single tweet about a brand or product.

"I don't believe that myself," she told the Herald Diary. "I don't know about everyone else, but that's not how I do things anyway.

"It's all completely exaggerated. By no means are bloggers absolutely loaded."

The popular beauty revealed how she's constantly approached and asked to do endorsements on her social media sites - but most of them don't fit the bill for her profile.

"I'm contacted all the time and I am offered 'Oh will you post this for X amount' and I'm like, 'That's not really what I want to do'.

"I want to work with brands and do campaigns and do things properly. I think if you're flogging yourself out for a few hundred euros here and there, it looks cheap and you won't have any longevity. So I don't do anything like that because I don't think it's worth it in the long run."

O'Connor - whose second baby with Brian Ormond is due in May - said that she wouldn't ever criticise the work of other bloggers who use sponsored tweets. That's because everyone has their own way of making things work for them.

"I wouldn't diss anyone doing that either, because everyone has to make money, so I can totally understand if the opportunities are there," she said.

"But I kind of do my own thing, so I don't know what anyone else is doing - or what anyone else is charging or getting."

The hard-working model also emphasised how she is "a one-man band" and has built everything from scratch herself.

"I'm not a big massive operation with 10 people in an office. So everything that's up there comes from me. When I think of it like that it's great because it's all from me, and not a team of people. I'm really happy with it. It's the best decision I ever made," she said.

The well-known mum, who has a two-year-old son Ollie, is so popular with fans that she has sold out all her Fashion Factory events.

Herald

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