Do some good and take a [RED] Snapchat selfie for World AIDS Day
Published 01/12/2015 | 13:40
Just for today that Snapchat selfie may actually do some good as tech billionaire Bill Gates plans to donate $3 for every message that uses one of three special filters to mark World AIDS Day.
His foundation has partnered with U2 frontman Bono’s AIDS-fighting organisation RED to offer up to $3 million in the fight against HIV.
Every time a user sends a Snap with one of the three [RED] filters, the Bill and Melinda Gates Foundation will donate $3 to the organisation’s fight against AIDS.
The three filters will be available to Snapchat users starting at midnight in their local time zone and will be active for 24 hours.
The Gates Foundation said it expects to close donations after one million uses of the geofilters.
While the Gates Foundation is capping its donations at $3 million, the group is also planning to donate $3, up to $1 million, every time a [RED] YouTube video starring Jimmy Kimmel, Scarlet Johansson and Barry Manilow is shared.
This is the first time Snapchat has partnered with [RED] and it is also the first time a major philanthropic campaign has used the company’s sponsored filters to raise awareness and funds for a charitable cause.