Cinema apologises for playing trailer for adult-humour Sausage Party before Finding Dory animation
A cinema in California has apologised for screening the trailer for adult animated comedy Sausage Party ahead of family-friendly Finding Dory.
Cinema-goers at Brenden Concord were treated to a surprise screening of the film, which contains adult humour and swearing.
The cinema has since apologised and blamed simple human error and large audiences for the mistake.
“Playing that trailer was a one-time, honest mistake by a theatre manager moving screens around in an effort to accommodate several large, last-minute groups wanting to see Dory. The wrong movie was started by mistake,” said the company’s vice president of operations, Walter Eichinger.
He said that demanding numbers to see the Finding Nemo sequel resulted in the film being moved to a larger screen where the mistake was made.
“Our movies are now started and stopped by computer and a click of a mouse. We moved a couple of screens to larger houses to accommodate some walk-up groups over a very, very busy Dory weekend. In the rush one hardworking manager clicked the wrong movie.”
“We regret it, apologize for it and we are not happy that it happened. We fully realize that this trailer is not appropriate for Dory and we would never schedule something like that.”
“The trailer for Sausage Party is not and has never been scheduled with Dory.”
Seth Rogen co-wrote and stars in Sausage Party, which is due for release later this year. A rating has not yet been given for the film, but due to the large amounts of swearing and innuendos, it’s certain that it won’t be rated PG, like Finding Dory.