Wednesday 26 October 2016

Chain store pulls prank pregnancy test from shelves after customer complaints

Sarah-Jane Murphy

Published 03/12/2015 | 14:24

The prank pregnancy test that sparked complaints Credit: Facebook/City Beach
The prank pregnancy test that sparked complaints Credit: Facebook/City Beach

A prank pregnancy test has been removed from the stores of an Australian fashion chain, after customers complained the product was objectionable.

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One mother who saw the joke item for sale in the 'City Beach' store in Queensland posted her complaint on the company's Facebook page.

"This is NOT funny. How on earth do you think this is acceptable to sell knowing a large percentage of your customers are teens," the woman wrote.

"You do realise that many mothers (including not-yet mothers) have gone through countless and expensive IVF procedures in order to achieve a positive result on a REAL pregnancy stick."

The post attracted a lot of attention but not everyone agreed with the woman's point of view.

The comments were removed by the upset mother after she received a number of offensive comments from strangers including "I hope your baby dies" and "maybe you should do your shopping online from the kitchen where you belong".

City Beach took the complaint seriously and issued a statement saying the fake pregnancy test would be removed from sale immediately.

"In light of the concerns raised on Facebook, we have decided to remove the 'Prank Pregnancy Test' from all of our stores effective immediately," the statement read.

"It was never our intention to cause any offence and we apologise unreservedly for any distress the product may have generated for any of our customers."

However the decision did not please all City Beach customers, with several people criticising the store for "caving in" to the woman's complaint.

"I am offended that woman would use IVF as an excuse to rage and that you caved in to her," one person wrote.

Other posters thought the prank pregnancy test should be viewed as a harmless joke.

"Dear City Beach, I have come across some distressing news. It appears that I cannot purchase fake pregnancy tests for the purposes of mirth any longer. Please would you return this item to the shelves as soon as possible. Kind regards, Australia's sense of humour," one man said.

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