Thursday 20 July 2017

Users love new hearts as Twitter sees increase in engagement following change

Twitter app
Twitter app
Clare Cullen

Clare Cullen

Many users tweeted their displeasure following the Twitter changeover to hearts instead of stars but now official Twitter data has revealed that they are in a minority.

Speaking at the Open Mobile Summit in San Francisco, Twitter product SVP Kevin Weil said that the change has been "fantastic for the platform".

"We see now 6% more hearts, 6% more likes on twitter than we saw with favorites."

He revealed that users overall engage 9% more since the change.

The reason Twitter gave for the switch at the time was that they wanted to "make Twitter easier and more rewarding to use".

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