Friday 21 October 2016

Social network Stitch launched for 'romance, friendship and travel' for the over-fifties

Published 02/11/2015 | 11:46

A new social network has launched, offering romance, friendship, travel and more to the over-fifties market.

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Stitch is the brainchild of the team behind Tapestry, a social network aimed at helping senior citizens stay connected with their familes through social media curation.

Stitch recently released data which revealed that 37% of women and 48% signed up to the service to seek romance, but it is keen to emphasise that the network is much more than just a dating site - which makes sense, as 73% of users said they had no interest in marrying again.

The network was created in Australia in 2010 and currently has more than 20,000 active users on the free version. The paid version, which charges $60 a year, allows users to make member-to-member phone calls and browse more than 10 profiles a day.

Users must snap their profile picture within the app to counteract fake profiles and are not able to message other users, only place calls.

Stitch just finished a $1m funding round, according to Social Media Today.

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