Sunday 4 December 2016

Social network Google + gets costly revamp in an effort to increase its popularity

Sarah-Jane Murphy

Published 18/11/2015 | 14:03

Google + launched in 2011 but has never been a hit with users
Credit: Google
Google + launched in 2011 but has never been a hit with users Credit: Google

Google’s social network Google+ has never quite taken off despite an extensive advertising campaign by the technology company.

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In a last ditch effort to attract users, creators have completed a total revamp of its appearance.

Their version of social networking, Google+ has existed since 2011 but has never attracted the level of interest that Facebook or LinkedIn have, mainly because people are confused as to what its purpose actually is.

It's rare that Google launch a product that isn't an overnight success, and they are working to visually improve the product, bringing it in line with its own major re-branding and design changes since it became a subsidiary of Alphabet.

According to Google’s blog post on the issue, the ‘Google+’ will be aimed at its Communities and Collections features, which it hopes will attract people who want to follow a particular interest or topic.

“We’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and centre. Now focused around interests, the new Google+ is much simpler.”

“Communities and Collections are the places on Google+ where people around the world are spending their time discovering and sharing things they love," a statement read.

As part of its revamp, it has also become more mobile friendly.

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