German magazine fooled by Waterford Whispers story of Lidl 'stampede'
Published 12/05/2015 | 20:32
A German magazine has fallen foul of the satirical genius that is the Waterford Whispers news website.
Yesterday, with tongue firmly in cheek, the Irish online editorial ran a story about dozens of people being injured in a stampede at Lidl.
The "near tragic incident that left over thirty people injured" was as a result of a second checkout being opened at the Dunboyne store, according to Waterford Whispers (WW).
Unfortunately for one reporter at German site Focus, quite obviously unfamiliar with the popular WW humour, the scenes of "unrest" were reported as true with the headline 'Customers trigger mass panic in Lidl outlet'.
Quotes from "bitching" local woman Sheila Mannion who had her bread "crushed altogether" in the incident were picked up as worthy for reporting by the German magazine, which has a print circulation of about 500,000.
And the final line in the satirically soaked piece, "This latest incident has brought fresh pressure on Lidl to open more than one checkout during rush hour; although the retail giants are unlikely to do so as this would cut down on the amount of staff available to push pallets of bottled water around the shop at all times", did not seem to make the news agency question the verity of the story.
Germany's Focus magazine reporting on a WWN Lidl story yesterday "Customers trigger mass panic in lidl outlet." http://t.co/bLj9FxejI8— Colm Williamson (@ColmWhispers) May 12, 2015
The gaffe was picked up and naturally shared by Waterford Whispers creator Colm Williamson.
However, Focus were quick to make amends by rewriting the piece and adding an editorial note at the end of the online piece.
"An earlier version lacked the info that it was satire," it read.