Co-founder of YouTube Chad Hurley has used footage of Kanye West’s proposal to Kim Kardashian as leverage for his new video platform MixBit.
AVOS, the company run by Hurley, fellow YouTube founder Steve Chen, and Vijay Karunamurthy, had launched web curation service Zeen in July 2012.
However, earlier this year, the company announced its plans to shut this service in order to focus its efforts on promoting Mixbit.
And thanks to an invite to perhaps the celebrity proposal of the year, Hurley has communicated his newly released app’s abilities worldwide.
Rapper Kanye West had rented out the AT&T Park in San Francisco, California to propose to the mother of his newborn child, celebrity IT girl, Kim Kardashian.
A few select Silicon Valley billionaire guests, including Hurley, were invited to the bash – and the tech entrepreneur decided to use the occasion to his advantage.
Beating the footage taken by the ‘Keeping Up With The Kardashians’ film crew, who were also at the engagement party, Hurley filmed West popping the question to Kardashian and posted the clip on on Mixbit.
The video has since gone viral across social media platforms since the celebrity news broke, no doubt boosting user interest in the new video upload platform.
Although Zeen is an interesting service for setting up Web-based personal magazines, AVOS decided to prioritise Mixbit as Instagram, Vine and other services are showing the potential of video.
Mixbit was launched to the public in August after teasers earlier this year but this latest marketing move may be more beneficial than any promotional campaign.
Zeen will shut down on December 8, according to a post on the company blog.