VW names US veteran to drive sales in America
Published 14/09/2010 | 05:00
Volkswagen has named a former GM and Ford executive to lead its ambitious plans in the US, where it aims to triple sales in the next decade and run a car plant for the first time since the late 1980s.
Volkswagen AG announced yesterday that Jonathan Browning (51) will become CEO of Volkswagen Group of America on October 1.
The company, based in Wolfsburg, Germany, hired Browning in June to lead its national sales companies. Before that, he was a vice president at General Motors Co. He has also worked as an executive at Ford Europe and managing director of Jaguar.
Browning replaces Stefan Jacoby, who left in June to run Volvo.
The new CEO wants to improve several areas of Volkswagen's US business, including customer satisfaction, its dealer network and used car operations.
He noted the company has never surpassed its 1970 sales record of 577,000 vehicles. At that time, quirky cars like the Beetle and the Microbus were a hit with American buyers, helping it capture an almost 6 per cent market share.
VW is the third largest automaker in the world behind Toyota Motor Corp and GM, but it commands less than 3 per cent of the US market.
However, it has outpaced the broader industry so far this year, with sales up more than 22pc.