United drop outside the top three in European money league for first time
Published 23/01/2014 | 02:30
The money table has been compiled by Deloitte since 1997, and for the first eight years United were the biggest earning club in the world only to be overtaken by first Real Madrid, then Barcelona and now Bayern, thanks in part to the German side's remarkable treble-winning season.
The table has also recorded an astonishing rise in income by the Qatari-owned French club Paris St-Germain (PSG), with earnings rocketing by a record 81pc to see the team rise from 10th to fifth in the table.
But it will be United's fall that will concern the club's shareholders the most, especially since shares on the New York Stock Exchange are down just above the $15 mark from an annual high of more than $19.
Analysts at Deloitte, however, believe United will reclaim third spot from Bayern next year and are in good financial shape – though failure to qualify for the Champions League will affect the club's finances in the longer term.
Dan Jones, partner in the sports business group at Deloitte, said: "It is the first time Manchester United have dropped out of the top three but Bayern had an exceptional year. Next year United will have the Chevrolet deal plus other new commercial deals in their figures, and the new Premier League TV deal so we are confident they will be back in the top three.
"The longer term depends in part what happens on the pitch and if they do not qualify for next season's Champions League that is probably worth €50m."
Mr Jones also believes United's financial performance remains "very high" and that the club will remain attractive to investors.
Real Madrid top the Money League for the ninth consecutive year, with total revenue of €518.9m, followed by Barcelona with €482.6m – the Spanish clubs benefit financially from being able to negotiate their own TV deals.
Liverpool have dropped out of the top 10 for the first time since 1999 – the Reds are in 12th spot with revenue of €240.6m behind Juventus, AC Milan and Borussia Dortmund, while Tottenham are in 14th place with earnings of €172m.
Mr Jones, however, believes the effect of the new Premier League TV deal, which will be reflected in next year's money table, will see Liverpool restored to the top 10 with Everton, Newcastle and even West Ham pushing for places in the top 20.
The Money League also illustrates how clubs which are taken over by super-rich owners can swiftly see huge increases in revenue. In 2009, Manchester City and PSG were 20th and 21st in the table but have seen significant growth, notably in terms of commercial income.
Both clubs have benefited from major sponsorship deals related to their owners – PSG's deal with the Qatar Tourism Authority, which will net the French club £160m annually until 2016, has eclipsed City's £400m-plus Etihad deal which is over 10 years.