SONY showed off what the PlayStation 4 can do, but not what it will look like. The Japanese electronics giant talked about its upcoming game console, which will go on sale next Christmas, for the first time.
But Sony didn't reveal the device itself. Presenters played games that were projected on screens in a converted New York opera house, but the PlayStations themselves were hidden backstage at yesterday's event.
"I don't know that the box is going to be something that's going to have a dramatic impact on people's feelings about the game. It will be a colour and a size fairly comparable to previous consoles," said Jack Tretton, CEO of Sony Computer Entertainment of America.
Mr Tretton said the price of the PS4 hasn't been decided yet. The PS3 debuted in 2006 with two models for $500 (€379) and $600. It now sells for about $300. The PS4 will compete with Microsoft's successor to the Xbox.