Friday 30 September 2016

Revealed: The world's most valuable brand

Kate Ferguson

Published 05/10/2015 | 06:35

Credit cards (stock image)
Credit cards (stock image)

Apple has been named the world's most valuable brand after the release of its smartwatch and iPhone 6S helped push up sales.

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Google is second while Coca Cola came third according to the list of the top 100 brands put together by Interbrand.

Apple is worth an estimated at 170.276 billion US dollars, the equivalent of £112.177 billion, according to the report.

Digital companies dominate the list with 13 technology brands in the top 100 - including Facebook - which has seen its value jump by more than half (54%) in the past year - Microsoft and Samsung.

Burberry is leading the charge for British brands, coming 73rd in the list.

Cara Delevingne, Kate Moss and Romeo Beckham have all fronted campaigns for the luxury clothes brand, which is valued at 5.873 billion US dollars (£3.869 billion).

The humble Mini, still made in Oxford but owned by German company BMW, is a new entry at number 98, while British car manufacturer Land Rover is at number 87 on the list.

Rebecca Robins, Interbrand regional director, said: "With an increase in brand value of 14%, Land Rover continues its ascent after entering Best Global Brands for the first time in 2014.

"In a year where the values of the British brands have seen a mixed pattern, luxury continues to sustain a more consistent trajectory, with Burberry increasing its brand value by 5%."

The ranking is based the firm's financial performance, its influence over customers, and the strength of the brand to command a higher price or secure earnings for the company. 

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