Friday 26 December 2014

Pictures: World's most valuable brands

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Apple kept its top spot as the world's most valuable brand in 2012, according to research by Eurobrand. Its brand value has jumped by 44pc to more than €100bn. Photo: AP
Coca-Cola remained the second most valuable global brand in 2012, with a value of almost €60bn. Photo: Reuters
Microsoft was the third most valuable brand in the world at €54bn. Photo: Getty Images
IBM pipped Google to fourth position, with a brand value of €53bn. Photo: AP
Google was pushed down to fifth position in 2012 from fourth place last year, with a brand value of €50.6bn. Photo: Getty Images
Cigarette maker Philip Morris International jumped from tenth position to sixth, with a brand value of €48.3bn.
Procter & Gamble, maker of consumer goods such as Gillette razors, has a brand value of €47.1bn.
McDonald's slipped from sixth position to eigth, with a brand value of €45.8bn.
Consumer goods giant, Johnson & Johnson, rose to ninth position from 11th last year, with a value of €44.7bn
Telecommunications business, AT&T, slipped from seventh position to tenth place, with a value of €44.5bn

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