Pharmacy giant Boots join the High Street battle of the bulge
Published 10/10/2011 | 09:18
CHEMIST chain Boots is gearing up for a major push into the weight loss market as it battles for high street customers, it was reported today.
The Nottingham-based firm is to start selling Weight Watchers products, previously available only to members of the slimming firm or online, through its stores.
Boots is also stepping up investment in its own weight loss products and programmes as part of the drive. The chemist currently offers weight loss advice through its pharmacies and has a service on its website.
The group, which has almost 2,500 UK and Irish stores ranging from small pharmacies to large health and beauty outlets, is said to want to become the principal source of advice for weight loss and will back this up with advertising and more clearly defined sections in stores.
If the initial campaign gets a good response it could be extended to include advice in stores and other services, it is understood.
The company, which was taken private in an £11.1bn takeover in 2007, last year became the third British based retailer to post profits of more than £1bn behind Tesco and Marks & Spencer. The group employs around 75,000 staff.
Boots declined to comment.