McDonald's has October sales drop, first in nearly a decade
Published 08/11/2012 | 14:30
MCDONALD’S says a key sales figure fell in October, marking the first monthly drop in nearly a decade for the world's biggest hamburger chain.
The US-based company says global sales at restaurants open at least a year fell 1.8pc for the month. The last time the figure dropped was in 2003.
The figure is a key indicator because it strips out the impact of newly opened and closed locations.
The fast-food chain says the figure fell 2.2pc in both the US and Europe. In the region encompassing Asia, the Middle East and Africa, it dropped 2.4pc.
After years of outperforming its rivals, McDonald's has seen sales slow recently as the company faces intensifying competition and a persistently weak economy.