Lego announces record sales
Published 03/03/2011 | 16:28
Toy company Lego has announced record sales boosted by growth in its "classic" products and demand for its new Harry Potter-themed line.
Sales in the UK soared by 48pc last year and 57pc over Christmas, in large part due to the popularity of toys such as Lego City and Lego Harry Potter, a spokeswoman said.
Up to 10pc of sales are thought to be for grown-ups, who are known as AFOLs (Adult Fans of Lego) and hold their own conventions.
The soaring sales come at a time when the toys market generally is suffering from the squeeze on family spending.
The Danish-based company, which makes about 30 billion pieces of the plastic brick a year, increased its global pre-tax profits by almost two thirds from £345m to £563m.
Global sales rose 32pc to £1.844bn.
Marko Ilincic, managing director of Lego UK, said: "Lego UK has enjoyed phenomenal sales over the past year.
"While it was fantastic to see sustained growth within our classic product lines such as Lego Star Wars and Lego City, we were equally delighted to see that the launch of our new Lego Harry Potter products further consolidated our market position over the Christmas period.
"It has certainly been a tough few years for the UK retail industry, but with our latest results bucking the trend, we remain confident that we can continue to build on our UK success moving forwards."