Motoring snobs call them fast Audis but to die-hard petrol heads it's the iconic brand most of us will never get to drive, let alone own.
The name Lamborghini conjures up fond childhood memories.
The bedroom wall plastered with posters of a shiny black Countach which took pride of place beside the Farrah Fawcett red swimsuit shot of the same era.
The love affair lives on to this day.
To celebrate the 50th anniversary of the Raging Bull a 350-strong convoy of vintage and new Lambos is running from Milan to the Lamborghini HQ in Sant'Agata, Bolognese over the next couple of days.
The most expensive convoy in automotive history - packing 190,000bhp - will stretch for over three miles with one in four of the parade cars being a historic model.
Not surprisingly the Gallardo – the marque’s most successful model - will make up the bulk (123) of the supercars on show.
Other beauties in the line-up include a fine collection of Aventadors, 36 Murcielagos, 21 Diablos, 17 Miuras, 15 Countachs, eight Espadas, six Urracos, five 400 GTs, three 350 GTs, two Jaramas and one LM 002,
We may even see the odd tractor or two!