Business World

Sunday 25 June 2017

Ivanka Trump's efforts to protect her name (and brand) are raising a few eyebrows

Ivanka Trump. Photo: Jeff Swensen/Getty Images
Ivanka Trump. Photo: Jeff Swensen/Getty Images
Louise Kelly

Louise Kelly

Ivanka Trump has had new trademarks protecting the name of her company approved in China - and the reports are raising more than a few eyebrows.

Since Ivanka's father US President Donald Trump took office on January 20 this year, global sales of Ivanka Trump's merchandise has surged and her company Ivanka Trump Marks LLC has applied for a number of new trademarks in the Phillippines, Puerto Rico, Canada and the US.

The Associated Press now reports that since the inauguration, Ivanka Trump's Ivanka Trump Marks LLC has won provisional approval from China for at least five new trademarks, adding to 16 already registered and more than 30 pending applications.

A spokesperson for the Ivanka Trump brand - which Ivanka no longer manages but still owns - said the trademarks filed in China this year were filed defensively to prevent counterfeiters from using her name.

Trump's elder girl and second child has been described as her father's most influential adviser and it was confirmed last month that she will get an office in the West Wing.

It is understood that when President Trump and Chinese President Xi Jinping were meeting in Florida on April, Ivanka Trump's firm won provisional approval from China for three new trademarks, covering jewellery, bags and spa services.

China's Foreign Ministry has responded to the reports stating that the government equally handles applications to register trademarks.

Spokesman Lu Kang said there was nothing untoward about the approvals.

"We consistently follow the principle of equally protecting the legal trademark rights of trademark owners of foreign companies and handle the process of relevant trademark registration in accordance with the law and rules," he said.

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