Business World

Saturday 20 September 2014

Happy birthday iPhone, you've changed our lives

Published 10/01/2013 | 05:00

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SO, happy birthday to the iPhone. On January 9, 2007, Steve Jobs unveiled the device that would change the way we view the internet, what we expect from our phone, and change the way we live our lives.

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It also created a new type of company.

For example, there is little doubt that Twitter would not be as popular as it is now if users had to open their laptop every time they wanted to tweet.

When he showed off the phone, the late Mr Jobs said the company was targeting a 1pc share of the mobile- phone market by the end of 2008. It's fair to say he hit his target.

While Mr Jobs revealed the iPhone in January, it would be another six months before it went on sale in the US.

Today, companies like Research In Motion are pilloried for the long lead-in time from when a product is launched to when it hits the market, but back in '07 all the wait did was build anticipation as consumers longed for a device that looked lovely, but was underpowered even as it went to market.

Since then, the growth has been staggering. If the iPhone was a company on its own it would be bigger than the sportswear giant Nike.

It makes more money than all of Microsoft. After the launch, Apple's shareprice rose 7pc to $92 (€70), while shares in rivals RIM and Palm dropped more than 5pc.

Today Apple shares are trading at $525, RIM is fighting for survival, and Palm no longer exists.

Whether you're an Apple fanboy, or Blackberry boy, there can be little doubt that the iPhone is one of the few products to have completely changed our lives.

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