Global spending on sports will leap to massive $133bn by 2013
Published 26/06/2010 | 05:00
Global sports spending, including sponsorship, media rights and gate receipts, will jump from $114bn (€92bn) last year to an estimated $133bn (€108bn) by 2013, according to a new report from PricewaterhouseCoopers (PwC) published yesterday.
On a weekend when pivotal World Cup games including Germany versus England are due to be played, the PwC report on the outlook for the global sports industry said that gate receipts will jump from $43.2bn (€35bn) last year to $49bn (€39.7bn) in 2013, representing a 3.2pc compound annual growth rate. Revenue from sponsorship fees is expected to rise 4.6pc on a compound annual basis from $29.4bn (€24bn) in 2009 to $35.2bn (€28.5bn) in 2013.
Feargal O'Rourke, a tax partner with PwC, said that recessionary conditions have also resulted in the emergence of new ticket selling practices in some countries.
"In the US, for example, a number of sports teams are using dynamic ticket pricing, similar to yield management models used by airlines and hotels," he said.
Broadcast media rights revenues are expected to rise to $26.7bn in 2013 from $23bn last year.