Etihad throws down gauntlet to rivals with Air Berlin deal
Published 12/01/2012 | 05:00
ETIHAD Airways may have stolen a march on its Gulf rivals when it took a stake in Germany's second-biggest airline Air Berlin recently, obtaining access to the German capital.
But the Abu Dhabi carrier could find itself hampered by the airline's financial troubles.
The move by eight-year-old Etihad, one of the United Arab Emirates' flag carriers and owned by the Abu Dhabi government, is an attempt to gain scale quickly as it bids to catch up to rivals such as Dubai government-owned Emirates and Qatar Airways.
Last month, Etihad raised its stake in Air Berlin to nearly 30pc from just under 3pc, paying approximately €73m and lending the carrier $255m. In return, Etihad received a codeshare agreement giving it access to Air Berlin's dense European short-haul route network and to the German capital ahead of Emirates, one of the fastest-growing carriers in the world, which has been lobbying for years to get into Berlin.
Industry analyst Sudeep Ghai noted German ownership limits on the industry, which require at least 50pc of shares to be held by a European Union carrier, mean Etihad would never gain control of decision-making at Air Berlin.
"But taking a stake in the number two carrier in Germany -- Europe's largest economy -- throws down the gauntlet to Emirates as an Etihad competitor," said Mr Ghai, partner at London-based airline and airport consulting firm Athena Aviation.
Under the agreement, Air Berlin's existing Dubai services will be shifted to Etihad's homebase of Abu Dhabi.
The deal has other benefits. It could give the Abu Dhabi carrier access to the Oneworld alliance which Air Berlin is slated to join in 2012. Oneworld, which includes British Airways, American Airlines and Hong Kong-based Cathay Pacific, serves more than 850 airports in nearly 150 countries.
Emirates has been pushing to get landing slots in Berlin and Stuttgart in addition to four other destinations it flies to in Germany, but German officials have rebuffed its requests amid resistance from local carriers.
"This is frustrating for Emirates," said John Strickland, director of UK-based JLS Consulting. "Emirates is already in Germany in a big way but this deal could make negotiations with Berlin more difficult for Emirates."
Emirates is not part of an airline alliance, preferring to forge its own way. It sold its only stake in another airline, Sri Lankan, back to the operator in 2010. Its growth strategy is to push aggressively into new markets and, to this end, it has been building up a fleet of 90 Airbus A380 superjumbos.
"The Air Berlin deal is very much a one-off. I don't think there are other options available in case the Gulf carriers are looking at similar routes for growth," said Peter Morris, chief economist at British aviation consultancy Ascend. He said the Gulf carriers were still faced with the question of how they could attract sufficient traffic for their growth.
"Emirates would see this move as something containable. But Etihad's growth is more of a threat to Qatar Airways," he added.
Doha-based Qatar Airways is stuck between the well-established Emirates and the new-kid-on-the-block Etihad, in a heated battle for the number two spot in the Gulf.
The Etihad-Air Berlin deal takes to the next level the race between the three major Gulf carriers to grab traffic in Europe. The three are rapidly boosting route networks globally, on the strength of the Gulf's strategic location between east and west and helpful home governments.
By contrast, most European airlines face a bumpy flight path because of the eurozone debt crisis, which has raised fears of a recession in Europe.
Shares in European airlines dropped about 12pc last year and assets have become cheaper, making them more attractive for Gulf carriers inclined to go on the prowl. (Reuters)