E-books sales surpassing hardbacks on Amazon
Published 21/07/2010 | 05:00
SALES of electronic books have surpassed those of traditional hardbacks, according to America's largest online retailer.
Amazon said that in the last three months it sold 43pc more "e-books", as they are known, than hardcovers.
This included sales of books that did not have an electronic edition.
The company, which sells e-books for use on its "Kindle" e-reader, said that they had sold more than three times as many books for Kindle in the first half of this year than it did in 2009.
Jeff Bezos, the founder and chief executive of Amazon, said that growth in the industry had exploded since it lowered the price of its Kindle by more than a quarter.
"We've reached a tipping point with the new price of Kindle -- the growth rate of Kindle device unit sales has tripled since we lowered the price," he said. "[The fact that] customers now purchase more Kindle books than hardcover books [is] astonishing when you consider that we've been selling hardcover books for 15 years, and Kindle books for 33 months," he added.