Easyjet eyes high-paying passengers
Published 16/11/2011 | 05:00
Easyjet will sell more tickets via corporate bookers as Europe's second-biggest low-cost airline scraps elements of its discount model to lure higher-paying flyers and lift profit.
Passengers will be assigned seats on some flights this spring, with front-row berths and others with extra leg-room costing more, according to chief executive officer Carolyn McCall.
EasyJet is looking for new ways to boost revenue after expansion beyond the UK, coupled with charges for food and checked bags, helped to swell earnings for the financial year to the end of September, 61pc to £248m (€290m). That was higher than the £241m that had been expected by analysts.