Chinese channel reaps €268m on Olympic ads
CHINA's national broadcaster is set to reap a €268m windfall from TV ads during the Olympics, according to media buyers WPP.
The group's new forecasts show the commercials will help China grow its advertising spend by 22pc to €23bn this year, putting the Asian country on track to become the world's second largest ad market by 2010.
State-owned TV channel CCTV, which has exclusive domestic rights to broadcast the games, is set to be the biggest local beneficiary of the Olympics ad boom.
China's online spending is also expected to balloon in the coming years, growing to 8.5pc of all outlay by 2009.
