Monday 5 December 2016

Burberry to overhaul retail operations after 10pc fall in profit

Paul Sandle

Published 18/05/2016 | 08:02

Burberry's Spring/Summer '16 campaign, shot by Mario Testino
Burberry's Spring/Summer '16 campaign, shot by Mario Testino

British luxury fashion group Burberry said it would overhaul its retail operations and simplify its product range after its full-year profit fell 10pc.

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It said it expected the market to remain challenging this year meaning profit is likely to come in towards the bottom of market forecasts, and more weighted to the second half than last year.

The group, famous for its trench coats, has been hit by a slowdown in Chinese tourists visiting its stores in Europe, and weak demand in Hong Kong.

Burberry reported adjusted pretax profit of £421m ($609m) for the year to end-March, broadly in line with analysts' forecasts.


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