'Bundles' spark 8pc rise in UPC customers
Published 05/08/2010 | 05:00
UPC, the cable television company that rebranded after buying Chorus and NTL, said it boosted customer numbers by 8pc in the second quarter of the year as more customers subscribe to bundles of two or three services, including internet and phone, and move to digital services.
UPC said it now has 742,400 customers, including 170,000 broadband customers and 78,000 phone customers. The number of subscribers wanting digital television increased 12pc to 366,000.
"This quarter has been an excellent quarter for growth across all products," said the head of the Irish unit, Robert Dunn. "We successfully rebranded to UPC and commenced a new marketing campaign with Craig Doyle as our new brand ambassador."
UPC is digging up streets in many parts of the country to lay down a fibre network that will allow customers to download films and computer games in a couple of minutes. The company hopes that the extra speed will win subscribers from satellite television and phone customers from Eircom.
UPC will soon launch a 100MB service which will speed up internet use several times compared with most standard packages available to home users. The company can also offer phone services to half a million homes.
"Digital television growth continues with over 366,000 customers enjoying UPC's digital offerings," Mr Dunn said yesterday. "Year-on-year digital subscriber numbers increased by 12pc which was helped by increasing our product proposition and inclusion of ESPN, HD content and technology."
Meanwhile, Liberty Global, the company that owns UPC and operations elsewhere in Europe, said that its second-quarter loss widened on foreign-currency transactions.